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Medtronic
Patient Stories
Agency: Don't Blink
Client: Medtronic
Project: Patient Stories
Role: Creative Producer
My Role
Led creative production from pre-production through post, including art direction, interview scriptwriting, interviewing, talent management, travel coordination, and on-set logistics, paper edits, and production details to deliver polished, story-driven content.
The Challenge
Medtronic needed authentic, impactful testimonial videos to promote some of their newest medical devices, highlighting real-world experiences from people living with type 1 diabetes and aortic stenosis. Filming took place during mid-COVID conditions, requiring not only strong creative direction but also meticulous travel planning, COVID testing, and safety protocols. Additionally, success depended on guiding patients and their families to share deeply personal, unscripted stories on camera — a delicate balance of directing, interviewing, and building trust, all while adhering to strict regulatory and brand guidelines.
The Approach
To ensure testimonial videos that met client requirements while delivering compelling narratives, the process required extensive preparation and sustained intention throughout. In addition to managing production, I served as the primary point of contact for both the patients being interviewed, and our Medtronic clients — creating a supportive, confidence-building environment for participants while thoughtfully guiding each story to align with Medtronic’s marketing initiatives. This work demanded a gentle, intentional, and forward-thinking approach from pre-production through post.
Final Assets
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10 authentic, story-driven testimonial videos over the course of a year, with various cutdowns to accomodate various marketing channels
The Results
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Captured compelling patient narratives that showcased Medtronic devices that improved users’ daily lives
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Maintained full compliance with Medtronic’s regulatory, legal, and brand guidelines
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Enabled Medtronic to connect authentically with their target audience — Medtronic medical device patients and their families — during critical product adoption campaigns