My Role

As a spin-off to Abby Blunt Creative, I created Abby Dooby Designs as a vehicle to showcase my original artwork - turning small, hand-drawn moments into joy-filled products meant to be shared, gifted, and collected. 

 

The Challenge

After being diagnosed with multiple chronic illnesses in the span of a year, I found myself unable to do many of the things that once fueled my creativity and energy. In this slower, uncertain season, I started doodling on my iPad. At first this practice was solely dedicated to processing my grief and filling my free time. But over time, those “doodles” multiplied and evolved into a meaningful side hustle — bold, expressive, and approachable hand-drawn illustrations ranging from stickers to pattern designs, that could brighten a space, make someone smile, or serve as a small reminder that we can all thrive even through limitation.

 

As a creative-type, my main challenge with Abby Dooby Designs has naturally been in the day-to-day running and promoting a very different type of art business...something I’m equally excited to learn about and add to my set of skills, and slightly intimidated by.

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The Approach

As something that evolved from, and continues to be a hobby I do in my free time, I like to switch it up from my freelance workflow, and allow the creative process to unfold organically, pulling inspiration from everyday moments, pop culture, and honest reflections of life and chronic illness, and seeing where it takes me. As a point of entry, I design pieces that would work as stickers, and then adapt them as needed for alternative mediums like t-shirts, prints, or digital assets.

 

Final Assets

• Hand-drawn, licensable digital illustrations and pattern designs

• Physical products featuring my art, available through my Etsy site

 

The Results

• Artwork that is intentionally designed to be both aesthetically pleasing, relatable, and deeply meaningful 

• A tangible extension of my art practice — helping me reconnect with my creativity and build a small but growing side business