Event Production

Agency:  Periscope
Client:  Cox Communications
Project:  Annual Summit
Role:  Experiential Producer

My Role

As Lead Event Producer, I managed the full creative production for a week-long event—from video and print assets to signage, live activations, and documentation—while overseeing vendors, installs, budget, timeline, and close client partnership. 

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The Challenge

In what very well may have been the last large scale in-person event in 2020, Cox Communications requested my agency to revamp its annual Sales & Marketing Summit into a high-energy, highly aesthetic, and powerfully inspirational week-long event. The challenge for this event was to fit in all the required elements of a typical corporate conference, and elevate it into something the attentees would not only enjoy, but remember, and use as fuel for the year to come.

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The Approach

As the Lead Producer for the entire week, I worked closely with my team to implement the approved creative direction across all creative assets, and make our clients dreams into a powerfully creative and impactful experience. My role focused on transforming the established creative into a compelling, branded real-life experience across event assets, including event signage, video production, powerpoint templates, and other supporting materials. I was also in charge of sourcing and mantaining vendor relationships, including a live mural activation featuring crowd-sourced inspiring words. I also worked alongside the Cox clients onsite to provide any additional logistical support.

Final Assets

• 1 live mural activation

• 1 complete powerpoint template

• 1 Sizzle Reel

• Hallway digital signage

• Step & Repeat photo backdrop

• Various print materials

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The Results

• A polished, branded, and energy-filled summit that engaged and inspired attendees to take all their experiences from the week back home to energize and improve their work for the year ahead

• 1,000+ attendees engaged across the multi-day event

• Executive leadership praised the event’s quality and impact, calling it one of the best-produced events to date