Branding

My Role

I collaborated with the client to define brand pillars that shaped the logo’s visual direction and led the creative process from concept to final execution.

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The Challenge

The client, an experienced hunting guide, needed a logo that reflected the rugged, outdoor spirit of his brand while appealing to his customer base of hunting and outdoor enthusiasts. The creative challenge was balancing multiple requested visual elements — including the 3 basic elements of his hunting outfit (birds, hunting dogs, and rifles) — while still creating a clean, professional mark. Additionally, the logo needed to adhere to strict layout standards for use on print materials, embroidered apparel, and merchandise. 

 

The Approach

Through careful consideration of competitor and industry trends, as well as the clients requested elements, I decided a clean badge style with contrasting rugged design elements would be the most impactful visual direction for the brand. But since large circular style badges with copy can be difficult to implement across branding assets, I also designed smaller wordmark badges that reflected the original logo’s design, but could be used in smaller form layouts.

 

Final Assets

• 2 Logo Badges

• 6 Wordmark Badges

• 1 Logo Mockup for social media

 

The Results

• Client feedback was incredibly positive “I am super impressed! She exceeded all my expectations!”

• Successfully balanced creative vision with practical production requirements

• Set Amaazen Outdoors (and its sub-brands) up with a brand identity that’s ready to grow alongside his business in both digital and physical spaces