The Challenge

The client, an experienced hunting guide, needed a logo that reflected the rugged, outdoor spirit of his brand while appealing to his customer base of hunting and outdoor enthusiasts. The creative challenge was balancing multiple requested visual elements — including the 3 basic elements of his hunting outfit (birds, hunting dogs, and rifles) in
a badge style — while still creating a clean, professional mark.

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Additionally, the logo needed to adhere to strict layout standards for use on print materials, embroidered apparel, and merchandise. This required thoughtful composition and production-ready formatting from the outset.

 

The Approach

Conducted an initial creative intake session to gather input on imagery preferences, layout needs, and target audience

• Explored multiple layout options to incorporate all key visual elements without overcrowding the design

• Carefully crafted versions optimized for different use-case scenarios: circular badge for everyday use, and a rectangular badge for smaller/horizontal assets

• Provided vector-based final files with clear guidelines for future use by printers
  and merch vendors

 

The Solution

• Delivered a versatile, rugged brand identity that captured the outdoor spirit of Amaazen Outdoors

• Created simplified variants suitable for everything from social media to stitched patches

• Ensured print-readiness with clearly defined safe zones, stitch considerations,
  and layout flexibility for real-world applications

 

The Results

• Client feedback was incredibly positive “I am super impressed! She exceeded all
  my expectations!”

• Successfully balanced creative vision with practical production requirements

• Set Amaazen Outdoors (and its sub-brands) up with a brand identity that’s ready
  to grow alongside his business in both digital and physical spaces