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Design
Project type
Layout Design
Date
Fall 2024
Designer
I led the creative development, design, and production of the signage system from concept to final delivery. This included:
- Designing 16 flexible signage templates optimized for both brand integrity and Outfitter customization
- Building 115 unique deliverables in various color and messaging versions to meet a wide variety of placement needs
- Developing thumbnail mockups for Polaris’ online marketplace platform to help Outfitters visualize signage before ordering
- Creating a polished, branded Lookbook to showcase available signage options and inspire adoption by partner Outfitters
Throughout the process, I provided strategic guidance and clear creative leadership to help Polaris Adventures’ team streamline communication and decision-making, ensuring deadlines were met despite tight turnarounds.
Agency: Abby Blunt Creative
Client: Polaris Adventures
Project: Co-branded Signage
Polaris Adventures needed a comprehensive library of co-branded signage templates for their nationwide network of adventure outfitters. These templates had to maintain brand consistency while allowing for customization by individual Outfitters.
