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Event Production
Project type
Event Production
Date
January 2020
Location
Atlanta, GA
Lead Creative Producer
As the Lead Producer of Creative for the entire week, I worked closely with the Creative Director to implement the approved creative direction across all creative assets, and make their dreams into a powerfully creative and impactful experience. My role focused on transforming the creative ideology into a compelling, branded real-life experience, including:
- Implemented a cohesive visual identity for the event platform, keynotes, and supporting materials
- Sourced and managed relationship with mural activation artist
- Worked alongside Editor to produce sizzle reels and main intros
- Managed creative budget, timeline, and vendor relations
- Partnered with internal Cox teams for logistics and attendee management
Agency: Media Loft
Client: Cox Communications
Project: Marketing + Sales Summit
In what very well may have been the last large scale in-person event in 2020, Cox Communications requested my agency to revamp its annual Sales & Marketing Summit into a high-energy, highly aesthetic, and powerfully inspirational week-long event. The challenge for this event was to fit in all the required elemtns of a typical corporate conference, and elevate it into something the attentees would not only enjoy, but remember, and use as fuel for the year to come.
