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Branding
Project type
Branding
Date
Spring 2021
Designer
- Conducted an initial creative intake session to gather input on imagery preferences, layout needs, and target audience
- Explored multiple layout options to incorporate all key visual elements without overcrowding the design
- Carefully crafted versions optimized for different use-case scenarios: circular badge for everyday use, and a rectangular badge for smaller/horizontal assets
- Provided vector-based final files with clear guidelines for future use by printers and merch vendors
Agency: Abby Blunt Creative
Client: Amaazen Outdoors
Project: Outdoor Logo Suite
My Role
Lead Designer – Concept development, visual design, brand consultation, production-ready file delivery
I collaborated with the client to define brand pillars that shaped the logo’s visual direction and led the creative process from concept
to final execution.
The Challenge
The client, an experienced hunting guide, needed a logo that reflected the rugged, outdoor spirit of his brand while appealing to his customer base of hunting and outdoor enthusiasts. The creative challenge was balancing multiple requested visual elements — including the 3 basic elements of his hunting outfit (birds, hunting dogs, and rifles) in a badge style — while still creating a clean, professional mark. Additionally, the logo needed to adhere to strict layout standards for use on print materials, embroidered apparel, and merchandise.
The Approach
Through careful consideration of competitor and industry trends, as well as the clients requested elements, I decided a clean badge style with contrasting rugged design elements would be the most impactful visual direction for the brand. But since large circular style badges with copy can be difficult to implement across branding assets, I also designed smaller wordmark badges that reflected the original logo’s design, but could be used in smaller form layouts.
Final Assets
2 Logo Badges
6 Wordmark Badges
1 Photo Mockup for social media
The Results
- Successfully balanced creative vision with practical production requirements
- Set Amaazen Outdoors (and its sub-brands) up with a brand identity that’s ready to grow alongside his business in both digital and physical spaces
- Client feedback was incredibly positive “I am super impressed! She exceeded all my expectations!”
