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Branding
Project type
Branding
Date
Spring 2021
Designer
- Conducted an initial creative intake session to gather input on imagery preferences, layout needs, and target audience
- Explored multiple layout options to incorporate all key visual elements without overcrowding the design
- Carefully crafted versions optimized for different use-case scenarios: circular badge for everyday use, and a rectangular badge for smaller/horizontal assets
- Provided vector-based final files with clear guidelines for future use by printers and merch vendors
Agency: Abby Blunt Creative
Client: Amaazen Outdoors
Project: Outdoor Logo Suite
The client, an experienced hunting guide, needed a logo that reflected the rugged, outdoor spirit of his brand while appealing to his customer base of hunting and outdoor enthusiasts. The creative challenge was balancing multiple requested visual elements — including the 3 basic elements of his hunting outfit (birds, hunting dogs, and rifles) in a badge style — while still creating a clean, professional mark.
Additionally, the logo needed to adhere to strict layout standards for use on print materials, embroidered apparel, and merchandise. This required thoughtful composition and production-ready formatting from the outset.
