Agency:  Don't Blink
Client:  Medtronic
Project:  Patient Stories
Role:  Creative Producer

The Challenge

Medtronic needed authentic, impactful testimonial videos to promote some of their newest medical devices, highlighting real-world experiences from people living with
type 1 diabetes and aortic stenosis. Filming took place during mid-COVID conditions, requiring not only strong creative direction but also meticulous travel planning,
COVID testing, and safety protocols.

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Additionally, success depended on guiding patients and their families to share deeply personal, unscripted stories on camera — a delicate balance of directing, interviewing,
and building trust, all while adhering to strict regulatory and brand guidelines.

The Approach

As Producer of creative and on-site production, I led the following:

• Coordinated travel and COVID protocols for crew and talent across
  multiple locations

• Directed pre-interview preparation, and scripted interview questions to ensure participants felt comfortable sharing their stories on camera

• Conducted on-set interviews, asking thoughtful follow-up questions to draw out compelling, usable soundbites

• Managed location setup, crew logistics, and shot planning, working closely
  with the Medtronic clients and my agency crew

• Collaborated with my crew on b-roll planning and storytelling to authentically
  reflect the daily lives of the participants, including lifestyle shots and product-
  in-use footage

The Solution

• Produced 10 authentic, story-driven testimonial videos Medtronic device users
  over the course of a year

• Successfully filmed on-location during mid-pandemic, following all health
  and safety protocols

• Delivered both long-form videos and short social media cuts for use across
  multiple marketing channels (website, paid social, sales tools)

The Results

• Captured compelling patient narratives that showcased Medtronic devices
  that improved users’ daily lives

• Maintained full compliance with Medtronic’s regulatory, legal, and brand guidelines

• Enabled Medtronic to connect authentically with their target audience —
  Medtronic medical device patients and their families — during critical product adoption campaigns