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Layout Design

ABC_Brand_DesignElements-06.png
ABC_Brand_DesignElements-06.png

Polaris Adventures

Co-Branded Outfitter Templates
Agency:  Abby Blunt Creative
Client:  Polaris Adventures
Project:  Co-Branded Templates
Role:  Designer

The Challenge

Polaris Adventures needed a comprehensive library of co-branded signage templates
for their nationwide network of adventure outfitters. These templates had to maintain brand consistency while allowing for customization by individual Outfitters. 

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The project involved close collaboration with a smaller, developing department that was still refining its internal communication processes. 

 

The Approach

I led the creative development, design, and production of the signage system from concept to final delivery. This included:

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  • Designing 16 flexible signage templates optimized for both brand integrity
    and Outfitter customization

  • Building 115 unique deliverables in various color and messaging versions to meet
    a wide variety of placement needs

  • Developing thumbnail mockups for Polaris’ online marketplace platform to help Outfitters visualize signage before ordering

  • Creating a polished, branded Lookbook to showcase available signage options
    and inspire adoption by partner Outfitters

 

Throughout the process, I provided strategic guidance and clear creative leadership
to help Polaris Adventures’ team streamline communication and decision-making, ensuring deadlines were met despite tight turnarounds.

 

The Solution

  • 16 signage templates × 3 color versions + various messaging = 115 total deliverables

  • 2 thumbnail mockups for the website + a professionally designed Lookbook for outfitter partners

  • All assets designed to maintain brand consistency while providing outfitters with creative flexibility

 

The Results

  • Delivered ahead of schedule, with 30 hours used out of an estimated 40 for
    the first phase

  • Created a scalable, easy-to-use signage system that will serve
    Polaris Adventures and its partners moving forward

  • Helped improve internal workflows with clear versioning, organized file delivery,
    and actionable creative recommendations for future initiatives

© 2025 by Abby Blunt Creative, LLC

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